Aaron Pedroza


Aaron has 20 years of diverse experience helping brands realize their full potential through visual storytelling and strategic branding. He has led and contributed creative to a wide range of brand experiences working with agencies, companies and product teams. Aaron’s work is designed to differentiate and visually articulates brand positioning and voice. He creates ownable visual solutions that are market resonate, strategically aligned, and drive business.

Recently Aaron served as the Executive Creative Director for Kantata (formerly Mavenlink) – a $100M ARR software company serving the professional services sector. He was part of the founding team at Mavenlink – leading and creating both the product experience and the brand identity for the then startup. As the company grew, he transitioned to the head of design for both the product and marketing sides of the company – reporting directly into the CEO.